Web analytics comparison
Web analytics comparison
| Feature | Google Analytics 4 | Яндекс.Метрика |
|---|---|---|
| Free | ||
| Heatmaps | ||
| Session recording | ||
| Ads integration | Google Ads | Яндекс.Директ |
GA4 for global, Metrika for Russia
The choice between Google Analytics 4 and Яндекс.Метрика depends on your business needs. Each solution has its strengths — see the comparison table above.
Google Analytics 4 and Яндекс.Метрика differ in functionality, pricing, and target audience. See the comparison table for details.
Cost depends on the pricing plan and scale of use. Contact us for a personalized estimate.