Nima Oylik takroriy daromad
Oylik takroriy daromad
MRR (Oylik takroriy daromad)
MRR — oylik takroriy daromad, obunalardan bashorat qilinadigan oylik daromadni ko'rsatuvchi SaaS va obuna bizneslari uchun asosiy ko'rsatkich.
Hisoblash formulasi
MRR = Mijozlar soni × O'rtacha oylik obuna narxi
MRR tarkibiy qismlari
| Tarkibiy qism | Tavsif | |---------------|--------| | New MRR | Yangi mijozlardan daromad | | Expansion MRR | Mavjud mijozlar yangilashidan daromad | | Contraction MRR | Pasaytirishlardan yo'qotishlar | | Churned MRR | Obunani bekor qilishdan yo'qotishlar | | Net New MRR | Jami: New + Expansion - Contraction - Churned |
Bog'liq ko'rsatkichlar
| Ko'rsatkich | Formula | |-------------|---------| | ARR | MRR × 12 (Yillik takroriy daromad) | | ARPU | MRR / Mijozlar soni | | Net Revenue Retention | (Oxiri MRR - Churned - Contraction + Expansion) / Boshi MRR | | Quick Ratio | (New MRR + Expansion MRR) / (Churned MRR + Contraction MRR) |
MRR o'sish standartlari
| Bosqich | Maqsad MRR o'sishi | |---------|-------------------| | Seed | Oyiga 15-20% | | Series A | Oyiga 10-15% | | Series B+ | Oyiga 5-10% |
MRR ni qanday oshirish mumkin
- Jalb qilish — yangi mijozlar
- Yangilashlar — yuqori darajalarga o'tish
- Churn ni kamaytirish — retention ni yaxshilash
- Narx oshirish — yangi mijozlar uchun
- Qo'shimchalar — qo'shimcha xizmatlar
Hisoblash xatolari
- Bir martalik to'lovlarni kiritish
- To'lanmagan hisob-fakturalarni kiritish
- Noto'g'ri chegirma hisobi
- Valyutalarni aralashtirish