WhatsApp Bot + Paloma 365: Business Integration Guide

What is Paloma 365

Paloma 365 — Kazakhstan's first cloud ERP system for retail, services and hospitality automation. Includes POS, inventory, CRM, analytics and finance in one platform.

• Price: from $12/month
• API: Official REST API with documentation
• Integrations: 1C, Kaspi, WebKassa, Google Ads

WhatsApp vs Telegram: Business Comparison

Parameter	WhatsApp Business API	Telegram Bot API
Buttons	Up to 3 buttons	Unlimited
Lists	Up to 10 items	No (inline buttons)
API Cost	~$50/mo + per message	Free
Audience in KZ	90%+ population	~30% population
Verification	Business account required	Not required
Setup time	1-2 weeks	1 day

Button Comparison

WhatsApp (limitations):

┌─────────────────────────┐
│ Choose action:          │
│                         │
│ [📦 Status] [🛒 Order]  │  ← Max 3 buttons
│ [📞 Support]            │
└─────────────────────────┘

Telegram (flexibility):

┌─────────────────────────┐
│ Choose category:        │
│                         │
│ [Clothes] [Shoes] [Bags]│  ← Any amount
│ [Accessories] [Gifts]   │
│ [Sale] [New Arrivals]   │
│ [🔙 Back] [🏠 Menu]     │
└─────────────────────────┘

Paloma 365 API Integration

Getting API Key

# API AUTHKEY is obtained in Paloma 365 dashboard
# Settings → Integrations → API

Code: Get Product Stock

// Node.js Paloma 365 integration example
const axios = require('axios');

const PALOMA_API = 'https://api.paloma365.com/v1';
const API_KEY = 'your_api_key';

async function getProductStock(productId) {
  const response = await axios.get(
    `${PALOMA_API}/products/${productId}/stock`,
    {
      headers: {
        'Authorization': `Bearer ${API_KEY}`,
        'Content-Type': 'application/json'
      }
    }
  );
  return response.data;
}

// Example response:
// { productId: 123, name: "T-Shirt", stock: 45, price: 5000 }

Code: Create Order

async function createOrder(customerId, items) {
  const order = {
    customerId,
    items: items.map(item => ({
      productId: item.id,
      quantity: item.qty,
      price: item.price
    })),
    source: 'whatsapp_bot',
    status: 'new'
  };

  const response = await axios.post(
    `${PALOMA_API}/orders`,
    order,
    {
      headers: {
        'Authorization': `Bearer ${API_KEY}`,
        'Content-Type': 'application/json'
      }
    }
  );

  return response.data.orderId;
}

Code: Send WhatsApp Message

// Via 360dialog or other provider
const WHATSAPP_API = 'https://waba.360dialog.io/v1';
const WA_TOKEN = 'your_token';

async function sendWhatsAppMessage(phone, text, buttons = []) {
  const message = {
    messaging_product: 'whatsapp',
    to: phone,
    type: buttons.length ? 'interactive' : 'text',
  };

  if (buttons.length) {
    message.interactive = {
      type: 'button',
      body: { text },
      action: {
        buttons: buttons.slice(0, 3).map((btn, i) => ({
          type: 'reply',
          reply: { id: `btn_${i}`, title: btn }
        }))
      }
    };
  } else {
    message.text = { body: text };
  }

  await axios.post(`${WHATSAPP_API}/messages`, message, {
    headers: { 'Authorization': WA_TOKEN }
  });
}

// Usage
await sendWhatsAppMessage(
  '77001234567',
  'Your order #123 is ready for pickup!',
  ['📍 Address', '📞 Call', '✅ Received']
);

Maintenance Costs

Expense	WhatsApp	Telegram
API provider	$30/mo	$0
Outgoing messages	~$0.01/msg	$0
Server/hosting	$10/mo	$10/mo
Paloma 365 subscription	from $12/mo	from $12/mo
Total	~$50/mo	~$20/mo

When to Choose WhatsApp

✅ Your customers are already on WhatsApp (B2C) ✅ Need order notifications ✅ Low outgoing message volume (<1000/mo) ✅ Simple scenarios (3 buttons enough)

When to Choose Telegram

✅ Complex navigation (many categories) ✅ High volume broadcasts ✅ Technical audience ✅ Limited budget

Solution Architecture

┌──────────────┐     ┌──────────────┐     ┌──────────────┐
│   WhatsApp   │────▶│   Webhook    │────▶│   Paloma     │
│   Business   │     │   Server     │     │   365 API    │
│   API        │◀────│   (Node.js)  │◀────│              │
└──────────────┘     └──────────────┘     └──────────────┘
                            │
                            ▼
                     ┌──────────────┐
                     │   Database   │
                     │   (Redis)    │
                     └──────────────┘

Development Cost

Package	Features	Price
Basic	Buttons, stock, statuses	$900
Optimal	+ AI dialogs, orders, admin panel	$1,500
Premium	+ Kaspi Pay, multilingual, CRM	$2,400

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