What is MVP
Minimum Viable Product for hypothesis testing
MVP is a product version with minimum features sufficient to get user feedback.
MVP Goals
- Hypothesis validation
- Cost minimization
- Fast time to market
- Feedback collection
Principles
- Minimum features — maximum value
- Fast iteration
- Focus on core value
- Measurable metrics
MVP Examples
- Dropbox: video demo before development
- Airbnb: simple site with apartment photos
- Zappos: shoe photos without warehouse